Top 5 Beauty Retail iOS Apps in South America: Q1 2023 Performance

In the first quarter of 2023, the top beauty retail applications on iOS in South America exhibited a range of performance trends in terms of weekly downloads and active users. Here’s a closer look at the data for the top 5 apps, provided by Sensor Tower.

O Boticário started the quarter strong with 115K downloads in the first week of January. Despite some fluctuations, the app maintained a healthy download range, peaking again at 160K in the week of January 30. Active users saw a dip from 758K at the beginning of January to 442K by late March, before recovering to 748K in the final week of March.

Beleza na Web - Cosméticos showed consistent weekly downloads, starting at 10.6K and gradually increasing to 19.5K by early March. Active users also saw a steady rise, beginning at 53.7K at the end of December and peaking at 66.7K in early March, before settling at around 57.5K by the end of the quarter.

Representante Eudora experienced a notable increase in weekly downloads, starting from 4.4K at the end of December and reaching 17.3K by late January. Active users followed a similar trend, rising from 42K in late December to approximately 71K by the end of March.

Época Cosméticos: Loja Online had a steady performance in terms of downloads, with figures hovering around 7.8K to 12.4K throughout the quarter. Active users showed minor fluctuations, starting at 36.6K in late December and ending at 33.7K by the end of March.

Natura (Oficial) displayed consistent weekly downloads, moving from 5.9K at the end of December to 9.5K by mid-March. Active users remained relatively stable, with figures around 56K to 62K throughout the quarter.

Sensor Tower provides deeper insights into these trends and more, offering a comprehensive view of app performance across various metrics.